Movie Marketing Madness has been keeping tabs on Cloverfield since the beginning. Chris has analyzed the viral campaign that Paramount and Bad Robot initiated in early July. Since then he has taken a critical look at the movie and the marketing up until the release date last Friday. If noting else, he has established the most complete Viral Guide to Cloverfield I have come across. If you are new to the Cloverfield world or would just like to catch up than I recommend this post to get all the news you need.
"To understand just how fervent the buzz has been about the movie, you kind of have to look at how Paramount sold the movie in two completely different ways to two completely different audiences. Or, as I call it: The Tale of Two Cloverfield Campaigns"
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