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The guys and gals at IGN have made a great viral guide that will help people sift through the world of Cloverfield to get into the movie without being overwhelmed.
Cloverfield: A Viral Guide for beginners
It all began last summer. The trailer for a mysterious new film took audiences by surprise when it played before screenings of Transformers. A party scene, shot in camcorder style, gives way to complete chaos when a massive explosion is witnessed by partygoers from the rooftop of their building in Manhattan. Crowds flood the streets as debris, including the disembodied head of the Statue of Liberty, rains down on them. "It's alive! It's huge," someone screams, and soon the screen goes black. There's no hint of a title. Just a release date of 1-18-08. And Cloverfield mania was born.
The preview was an instant sensation with moviegoers taking to the Internet to find out more about the mystery trailer. J.J. Abrams was listed as producer -- we knew that much. But Paramount Pictures would not initially acknowledge that the project even existed, in spite of their logo appearing on the preview. Abrams, who had previously launched a hugely successful viral marketing campaign for Lost, capitalized on the hysteria by creating an alternate reality game designed to suck fans deep into the Cloverfield rabbit hole. Just how deep does it go? We've put together this guide to help you explore the mysteries of Cloverfield.
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