J.J. Abrams and crew are taking Star Trek down a familiar path. A small viral campaign for the sci-fi movie is popping up and I hope they keep going with it. By viewing the main website for the movie you can access the shipyard where construction crews are building the Enterprise. (click here and hit the small red button near the "under construction" text below the trailer after it loads)
Star Trek is also getting a Facebook page. Cloverfield had a Facebook page which they used to promote the widget contest which featured exclusive pre-release footage of the movie. Star Trek fans keep an eye out there for possible exclusive updates.
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