Similar to the "Missing" viral posters used to promote the Blair Witch Project, the video game Grand Theft Auto IV has utilized similar viral-type advertising to promote their "Wanted" character Niko Bellic.
With its April 29 debut only three agonizing months away, it's time for Take-Two and Rockstar to up their marketing for Grand Theft Auto IV. Citizens of New York City may stumble across wanted posters (pictured above at Lorimer and Grand in Brooklyn) asking for tips in capturing Niko Bellic, GTA IVs protagonist. (source)
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