![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_HvxyvTUTjSsvmc6Q4ZQNENFLEl0WT-z6UPLNIUk15-8S25hO5BXIzh3EyXR57UHwuzkJ9EtmGRCy1pP4DQ_xz2I7aX3YyffmNXmGv4NHbTPot8fJSDmA9w9YulSufVIhVU8LPN94XqU/s200/blairwitchprojectposter.jpg)
It opened bigger than any Janaury movie ever, and helped jump-start the box office of 2008 like no monster hit before. "Secrecy" was the early hallmark of the movie, but secrecy with carefully timed "leaks." Interest in it was narrow, but as intense as anything we've seen in recent years; Snakes on a Plane on steroids, Blair Witch revisited.
Reason enough to swap a few emails deconstructing the success with Mike Monello, who, thanks to The Monello_2 Blair Witch Project, pretty much invented this manner of movie marketing. (...continue)
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