(Via Times Online)
"Try to make something of this: a film with no name, a drink called Slusho, the code word ‘Cloverfield,’ and the date January 18, 2008.
There you go, you’ve just joined a growing number of film obsessives, Lost devotees and web geeks in trying to figure out just what Lost creator J.J. Abrams is playing at.
Abrams, you see, is producing a film, but refusing to release any details of said film. Instead he’s dancing with the dark art of viral marketing.
It began with a mysterious trailer, played in theatres before the Transformers movie. The footage was amateur, the content disturbing. Happy twenty-something New Yorkers are in the midst of a surprise party when the guttural roar of an unidentified creature disturbs the peace. Next thing, the ground is shaking, and parts of the city’s famous skyline are alight. The Statue of Liberty’s head goes flying through the night sky, landing at the feet of startled, scurrying civilians. No movie title accompanied the trailer, only a date: 18.01.08..."
[...continue]
"Try to make something of this: a film with no name, a drink called Slusho, the code word ‘Cloverfield,’ and the date January 18, 2008.
There you go, you’ve just joined a growing number of film obsessives, Lost devotees and web geeks in trying to figure out just what Lost creator J.J. Abrams is playing at.
Abrams, you see, is producing a film, but refusing to release any details of said film. Instead he’s dancing with the dark art of viral marketing.
It began with a mysterious trailer, played in theatres before the Transformers movie. The footage was amateur, the content disturbing. Happy twenty-something New Yorkers are in the midst of a surprise party when the guttural roar of an unidentified creature disturbs the peace. Next thing, the ground is shaking, and parts of the city’s famous skyline are alight. The Statue of Liberty’s head goes flying through the night sky, landing at the feet of startled, scurrying civilians. No movie title accompanied the trailer, only a date: 18.01.08..."
[...continue]
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