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A little bit about online marketing of the 1-18-08 Cloverfield Movie from Copywriting.com:
Preceding the new Transformers movie, a mysterious trailer has been shocking audiences all around the world. We’ve all seen the effects and consequences of a successful social media marketing campaign on the web: Relatively unknown websites melting down their web hosting servers, ordinary people reaching rock-star status overnight (sometimes unwillingly) and new trends becoming mainstream in less than a week.
But what happens when one of Hollywood’s most brilliant minds decides to use social media marketing as the main strategy to promote his upcoming feature film? Enter the secretive world of J.J. Abrams and 01-18-08 (aka Cloverfield / Slusho / Cheese / Chocolate / Overnight). Things are about to get outrageously weird ... [more]
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