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No new trailers, pictures, posters, or information has leaked out on the 1-18-08 movie in quite awhile. Don't get me wrong, there's a ton of "I have inside, secret information..." sites and information out there.
That's getting a little old.
That's the problem with viral-based movies or websites. With enough downtime, people start making stuff up. They make stuff up anyway, but without real facts coming in the junk is more prominent. The actual amount of information out on the Cloverfield movie that is legit is very little. A teaser trailer. A poster. A few websites.
However, the storyline is AWOL and the picture doesn't even have a title yet.
Now, some of you might ask why would the producers of the movie choose such a route?
Usually, it comes down to budget. The 1-18-08 movie is slated to be a rather small budgeted movie of a reported $30 Million. That's a very small budget for any monster/sci-fi flick. With a cast of no-names and a super secret plot, producer JJ Abrams may have turned to the net for promotional reasons.
JJ's success with viral promotions for his other TV shows have helped promote his product immensely. TV promos and posters cost money. If people are promoting your movie through forums, blogs, and websites then you have a chance to not only get great buzz for the movie but to get feedback as well.
Mental Floss takes a look at How Do You Advertise a Movie with No Name? The viral promotion of such blockbusters as "Blair Witch" and "A.I" have set the bar which Cloverfield has a chance to easily overtake.
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