Cloverfield director Matt Reeves takes on the movie site Shock Till You Drop in their exclusive interview with Reeves. Discussed are the similarities to the Blair Witch Project as well as a nice reference to the great flick "Rashomon."
Reeves talks about why they didn't drop the title during the first trailer:
"The fun thing about doing the teaser trailer was that it was a throwback to a time when we would see a trailer for a film like "Close Encounters of the Third Kind." You were sitting there seeing a trailer for a movie that was completely mysterious. There's so much media saturation now we felt we'd shoot a quick teaser and throw something out there.After the teaser trailer came out a ton of people swore they heard one of the crowd members claim the destruction was from a lion. Immediately Voltron was imagined as the source of the terror by many. Reeves chuckles as how the Internet has taken that part of the trailer out of context and ran the wrong way with it:
Throw it out to the people so they can have a sense of discovery again. Then Paramount said, 'What if we don't even put the title out there so people can speculate?' We wondered if the MPAA would go with it, they didn't even know how to respond at first. They were like, 'That's never happened before.'
"At the last minute, when we were shooting the trailer, we wanted people to know - 'cause we hadn't created the monster yet - that it was a giant monster movie, we wanted a tease of that. I jumped to the microphone and said the line, "I saw it! It's alive! It's huge!" And one of the most amusing things is I had come home and someone on the web had taken that section and started to do an analysis on it and thought I said, "It was a lion." The way I speak was too fast sometimes and they couldn't make it out."
- Entire Matt Reeves Interview: EXCL: Cloverfield Director Speaks! >
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