Cloverfield Viral Success: Clearspring Technologies enters 'Web widgets' partnership with 360i

Fans of the Cloverfield viral marketing will remember the video "widget" contest that appeared a month before the movie released on 1-18-08. The widget showed a few minutes of the movie and there was a contest to see who distribute the code of the widget the most. The winners got Cloverfield prize packs like this.

The success of the Cloverfield widget is great news for future virals and the companies behind the technology (currently seen with the Hancock widget) is Clearspring Technology who just entered a nice partnership with 360i to enhance the widgets even more.

Last year, Paramount Pictures gave Clearspring a chance to test the studio's media marketing tactics using video widgets. The test proved successful: With "Cloverfield" previews shared across thousands of virtual theater sites, the movie opened at No. 1. Clearspring also produced a daily fortune cookie widget for DreamWorks' upcoming "Kung Fu Panda."

Kung Fu Panda widget