The success of the Cloverfield widget is great news for future virals and the companies behind the technology (currently seen with the Hancock widget) is Clearspring Technology who just entered a nice partnership with 360i to enhance the widgets even more.
Last year, Paramount Pictures gave Clearspring a chance to test the studio's media marketing tactics using video widgets. The test proved successful: With "Cloverfield" previews shared across thousands of virtual theater sites, the movie opened at No. 1. Clearspring also produced a daily fortune cookie widget for DreamWorks' upcoming "Kung Fu Panda."
Kung Fu Panda widget
0 comments:
Post a Comment