While the folks behind Cloverfield didn't invent viral marketing, they did push it to such a level of complexity and sophistication that fans were left to debate if the monster movie's marketing was better than the film itself.
Now, J.J. Abrams and company are setting up the DVD release for Cloverfield that's every bit as elaborate as the flick's original ad campaign. Fans will end up with a different version of the DVD depending on where they choose to drop their cash.
At SunCoast Video and FYE stores, the movie will appear in limited-edition, steel-bound collectible packaging. The Best Buy version includes a bonus disc, "TJ Miller's Video Diary." It contains about 30 minutes of exclusive behind-the-scenes footage with Hud (the videocam-toting goofball from the film.) Buyers who hit K-Mart and Sears will also get a free ringtone. Finally, Target shoppers get a deluxe edition, with a "Rob's Goin' to Japan" party mix CD.
Wednesday 16 April 2008
Cloverfield DVD Variants Set to Spread Like a Virus
Posted on 17:50 by Unknown
WIRED.com has broken down all the versions of the upcoming Cloverfield DVD for us, which is due out next Tuesday.
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