After being immersed in the 1-18-08/Cloverfield situation for months, it's nice to see the Cloverfield viral aspect take off. Up to now with the release of the 2nd trailer it has been rather mundane, with a few uninteresting MySpace pages and "Jamie Loves Teddy" page that may not even be related.On the front page of Yahoo! this morning there is a feature post on the Cloverfield Movie. A small section is dedicated to the teaser and full length trailer. Also a very sparse picture section with only the poster and one picture when I checked it.
The bulk of the Yahoo! spread is centered around the Internet buzz. Yahoo! runs their buzz section based on Internet searches, kinda like Google Trends. Only Yahoo! breaks it down more like a blog post. They break down the keywords, like 1-18-08 and Cloverfield Clues along with Cthulhu to show you what people are looking for.
official Cloverfield posterThe Tagruato website has been a nice addition but it didn't get going until last week when it was "Hacked," fixed, and then updated. New pictures, about 15-20, have flooded the Internet along with the teaser and full length trailers.
A new official website for the movie, Cloverfieldmovie.com, was rolled out and a small bit of advertising appeared. A brand new poster featuring the "Cloverfield" title was also released. Even the hit TV show Heroes featured characters drinking the viral Slusho.
Cloverfield Trailer
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