One blog (see here) has taken a look at the ripple effect for the Cloverfield/1-18-08 marketing department that will occur when or if a movie title is announced. More preciscely, the post looks at the effect a name change will have on the Google search engines. While this is far from being a precise tool to measure a movie's marketing, it does bring up some key issues on the project.
The author seems to think that keeping with the codename 'Cloverfield' will be the best marketing decision. Keep in mind that the author is using his projected Google scenerio as his source of data. While search results are key to any website or movie, with a viral project like this the bulk of the data is being heavily driven by forums, blogs, and movie websites.
The title of the movie won't live or die by how Google Trends sees the movie. Instead, the film will fill seats by what Ain't It Cool News, Slash Film, and unFiction mention. With a timeline now of 3 months until the release, 1-18-08 has garnered enough buzz on so few facts that the first wealth of information that overwhelms the fans and bystanders alike that it will easily create enough of a factor for the Google Trends that will ride the movie into opening week.
As for keeping the term 'Cloverfield' as the movies title I personally couldn't disagree more with the Marketing author about keeping that term. If your choices are using 'Cloverfield' or the release date 1-18-08, it makes more sense to use '1-18-08' than 'Cloverfield.' The only real exception is to tie in the 'Cloverfield' term into something relevant to the movie such as the secret, underwater ingredient in Slusho is called a 'Cloverfield' because of its color. Even that is too much of a stretch for my liking. At this time I can't see how the term could fit in.
I've liked '1-18-08' as the title for awhile now for multiple reasons. Like the arguement for 'Cloverfield' the date '1-18-08' is already established. The movie is supposed to take place that night which connects the title and movie. Plus, Paramount's homepage now refers to the movie as '1-18-08.'
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